Sales still an important factor behind brand social media efforts
Despite well documented examples of brands maintaining Twitter feeds, and using them to respond to customers, customer service is by...
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Why are a lot of brands still so old school?
Over on Social Media Today, (spotted thanks to Trevor Young) Michael Brito has an excellent post which asks “why do some...
read more"Join the conversation?" You might not be invited
“Join the conversation”….for a lot of brands it sounds beguiling. You mean, instead of paying through the nose...
read more"They look like Facebook"
That statement points to one of the reasons why Hilary Clinton failed to secure the Presidential nomination for the Democratic Party...
read moreThe five deadly sins of social media…a few more
Last week we talked about Joseph Jaffe’s five sins of social media and how brands and agencies often get it wrong by trying to...
read moreAdvertisers steer clear of social networks
Two stats this year from the European Interactive Advertising Association: More than half of UK web users used social networks in...
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