Use of super-fans, community advocates low despite proven benefits
A study of branded online communities by ComBlu (via marketing charts) shows that organisations are deploying bells and whistles rich...
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2/3 of online shoppers come back to their abandoned carts to buy
A study by Internet security firm McAfee shows that online shopping habits are not so different from offline, and reinforces the...
read moreNews flash: Most conversation on Twitter meaningful and worthwhile
There’s been a fair amount of talk about the study the other day showing that 40% of tweets are “pointless...
read moreGreat diagram – branding explained
Ben Kunz, who is currently a guest editor over at Brandflakesforbreakfast points us to this excellent diagram by Dennis Hahn that...
read moreBrand loyalty a recession – and post recession – casualty?
The other week I posted about a Y&R book talking about the impending brand bubble, where the authors held up the huge gulf in...
read moreHas the Web created a ‘brand bubble’?
Something I picked up to read the other day was ‘Brand Bubble’ by John Gerzena and Ed Lebar of Young and Rubicam. The essence of...
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