Brands up their ad spend on blogs, social media

Sep 28, 2009 by

Brands up their ad spend on blogs, social media

Some recently published Nielsen stats show that, at least in the States, advertising on blogs and social media is up, even in...

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iPhone users browse the net the most, look at ads the least

Sep 14, 2009 by

iPhone users browse the net the most, look at ads the least

Bad news for mobile advertisers comes from this US study from the Chitika Network. It shows that mobile advertising click-through...

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Integrating your Facebook fan pages into online ads

Sep 10, 2009 by

Integrating your Facebook fan pages into online ads

Yaybia’s Erin Lamberty sent me this link about Spongecell, knowing as she does, how much of a fan I am of online display...

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Global ad spending to top $13 billion…yet to be effective, freeb...

Sep 2, 2009 by

Global ad spending to top $13 billion…yet to be effective, freebies seem to be key

This story from MediaBuyerPlanner has Gartner predicting that mobile advertising will pass a whopping $13 billion by 2013 up from...

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Consumers don’t act the same off and online and neither should y...

Aug 31, 2009 by

Consumers don’t act the same off and online and neither should your marketing £/$

Yet another example of how a marketing truism is turned on its head online, comes from the movie industry. Normally if you have a...

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Will the Gap social media band-aid work in revitalising the brand?

Aug 18, 2009 by

Will the Gap social media band-aid work in revitalising the brand?

I picked up this piece in Campaign Middle East about global fashion retailer Gap putting its cash into social media instead of TV...

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