Online reviews, personal recommendations most trusted form of “a...
Nielsen has a table out distilling the results of Global Trust in Advertising survey. Worldwide, 50%+ of us trust the following...
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2/3 of ads on social media ignored
66 out of every 100 people on Facebook and other social networks will by and large ignore an ad when they see it, while barely one in...
read more3/4 of Americans find ads confusing
An interesting study from Ad Week and Harris in the US – 3/4 of consumers find TV ads confusing. Though as you might expect...
read moreOnline takes second place in media time behind TV
Today the Internet Advertising Bureau (UK) gave its members access to the full stats for its ad spend study – the one that hit...
read moreTailored ads? No thanks say consumers
A bit of a wake-up call for anyone using behavioural advertising (ads served up according to your web surfing habits). According...
read moreThe universal appeal of sports websites
Comscore has published some stats on the universal popularity of sports websites across various markets, especially in the English...
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