Instagram gains three million new users overnight, stands at 32 million
Yesterday afternoon (UK time) Instagram for Android finally saw the light of day. The result? Three million new sign-ups over night. On Monday when checking the latest Instagram numbers for a presentation I counted 28.7 million odd. Today at Noon (London time), the total stood at 32 million – 32,104,009 to be precise
What does this mean for Instagram, will this trajectory continue? Yes and no:
Just because Android is here, we can’t assume numbers will double. It’s more important to look at user behaviour as opposed to handset sales, and the fact is most activity on the mobile web comes from people who have Apple devices
As a result, Instagram may not hit 60 million this year – but 50 million is entirely realistic
However, whether we are talking 50 or 100 million, Instagram is now the world’s biggest mobile only social network (aside from a number of China specific networks which have more users). It is now in the top social media tier and if brands haven’t considered their visual social media strategy they need to start now.
At Rabbit we’ve put together a “Rabbit Feed” guide to Instagram, giving brand marketers who may not be that familiar with the network an introduction along with some suggested next steps. It is embedded above and you can also download it here.
(Re-posted from my original article up at Rabbit)
- Instagram for Android Released (gramfeed.com)
- Instagram for Android now available in Google Play (intomobile.com)
- Instagram For Android Hands-On: Hello, Old Friend (gizmodo.com.au)
- Instagram For Android Is Finally Here (myp3r.wordpress.com)