Study confirms Twitter engagement is on the increase

Feb 1, 2012 by Dirk Singer

‘Study shows that only 27% of Twitter users tweeted during a three month period‘ says a story in The Next Web.

My reading of the same piece is very different. Once you put that stat into its proper context, it is not a case of *only* 1/4 using their accounts. Rather, this shows that Twitter user engagement is on the increase.

For example, in 2010 RJ Metrics worked out that Twitter’s churn was actually in the region of 83%. And in April I estimated that, based on Business Insider stats, of the 175 million accounts, there were perhaps 20 million truly active human beings on Twitter.

My guess is that 1/4+ engagement is something neither Google+ or Foursquare would be able to demonstrate.

Semiocast, the company behind the study cited in The Next Web says that of the 383 million Twitter accounts 28.1% were in the US. This confirms previous research showing that Twitter has become less US focused. Semiocast previously showed that the fastest growing language on Twitter is Arabic, with 60% of tweets not being in English.

Semiocast also confirms an earlier Comscore study which held up the Netherlands as the top Twitter country when measured as the % of the overall Internet population using it. Semiocast says that the Netherlands had the Twitter users (33% of all Internet users), followed by Japan (30%)

Image – Laughing Squid