Men and dating ads, yes we do look at the pictures 1st
Good to see that there is some truth in stereotypes, when it comes to dating ads men look at the pictures and women read the text.
This is according to a study by Swedish eye-tracking company Tobii. The results show that men spent 65% more time than women looking at the pictures while women spent 50% more time reading the actual profile.
Women also spent longer (84 secs vs 50 secs) on each ad.
Related articles
- Tobii’s Eye-Tracking Tech Knows What You’re Eyeing on Dating Sites (allthingsd.com)
- Tobii eye tracking demo (armdevices.net)
- Tobii Showcases Gaze Tracking Technology at CES (shoppingblog.com)
- Swedish Company’s Drowsy Driving Detection System (danielrrosen.com)
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