Here’s a chart that neatly shows how social media is driving a sizeable chunk of traffic towards news sites.
According to Comscore at least 10% of visits to the top European newspaper websites are preceded by a visit to Facebook.
However, in the UK both the Guardian and Mail, the UK’s (and two of the world’s) biggest online newspapers, had around 13% of traffic coming from the social media giant. Significantly the Guardian saw the traffic it was getting from Facebook more than double from 4.6% in November 2010 to 12.8% in November 2011.
Overall, Comscore says that 50% of European Internet users visit online newspapers.
At the end of last year, the UK’s telecoms and media regulator Ofcom found that 51% of 18-24 year olds and 37% of 25-34 year olds use social channels for breaking news.
- Almost 1 in 2 Europeans Visit Newspaper Sites (stateofsearch.com)
- Women, younger users now use social media for ‘breaking news’ (liesdamnedliesstatistics.com)
- Show me the sales. How does social media impact the bottom line? (liesdamnedliesstatistics.com)
- It’s a Facebook World (wir-sprechen-online.com)
- The UK’s Guardian newspaper notches 4m Facebook app installations in 2 months (thenextweb.com)
- Guardian’s Facebook app installed by more than 4 million users (guardian.co.uk)