A guide to social media influence

Oct 31, 2011 by Dirk Singer

Open publication - Free publishing - More influence

Over at Rabbit, we publish a monthly series of social media guides. This time around, I’ve put together an overview of the different social media influence systems that try and tell brands how “important” someone is on social channels – it is embedded above.

These scores are not just academic or good for a bout of social media navel-gazing, they now serve practical purposes.

Case in point, Klout scores are built into the two main social media team management systems hootsuite and cotweet. If you call out a brand, chances are the person at the other end will now be looking at how influential Klout deems you to be.

As the report implies, I am not a big fan of Klout – and that’s not because I lost 14 points in the recent Kloutapocalypse!

Kred however does seem to hold a lot of promise: The transparency in calculating scores (as opposed to Klout’s secret sauce approach) and the different influence scores for different communities are welcome innovations.

(To view, go into full screen mode above. It is also available to download from our Issuu page - issuu.com/therabbitagency)