If you condensed 3.4 billion Internet hours into one

Sep 21, 2011 by Dirk Singer

Then according to metrics firm Experian, in the UK at least 14 minutes would be spent on social media, ahead of entertainment (9 mins) and shopping (5 mins).

No surprise when it comes to who takes the lion’s share of social media time. Facebook accounts for half of all UK social networking visits and an average visit time of 22 mins (I wonder how much of that is a visit time, and how much is having Facebook open on your computer).