Israelis, Russians spend twice as much time as Brits, Americans on social media

Jun 7, 2011 by

Comscore has just come out with an interesting stat.   Israelis and Russians lead when it comes to time spent on social networks at 10.7 and 10.3 hours per month respectively.   That’s double the time spent by the average American (5.2 hours) or Brit (5.3 hours).

Or, to put it another way, someone in Israel will spend 21 minutes a day using social media, compared to 10 minutes a day for someone in the US.

Overall, Comscore’s stats confirm the trend of consumers in emerging markets to be more engaged when it comes to social media.     Argentina, The Philippines, Turkey, Venezuela and Colombia are all near the top of the Comscore table.

These figures also support earlier stats, looking at the top countries for Facebook and Twitter penetration.   

Over one in five Internet users in Brazil, Indonesia, Venezuela, The Philippines, Turkey and Argentina are active on Twitter.   In the US, according to Pew, the figure is 13% Meanwhile the no1 Facebook country is the Philippines, with 92.9% penetration of the Internet population, followed by Israel (89.9%), Turkey (89.6%) and Chile (88.8%).

Indeed, even when looking at ‘new’ social networks, emerging markets seem to be scoring highly.    On my feed I’ve noticed a very active Turkish Instagram community, for example 4116 photos are currently tagged #istanbul.

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