Everyone loves a good league table
Is the moral of the story behind the emergence of social media measurement system Peerindex. Six months ago, Klout seemed to be the social media measurement index of choice – indeed, one client even wrote it into our contract at Rabbit.
Now, certainly in the UK, Peerindex is getting a lot more attention. Check out the steady increase in Twitter buzz around Peerindex since Christmas The spikes coincide with the group feature being unveiled and around various league tables going public (source – Lithium / ScoutLabs)
Why? My theory is that the killer feature for those of us in marketing communications is exactly the groups one – the ability to create a league table based on any combination of people with a social media ranking.
As a result, the “who is top in social media” lists that did the rounds around 2008/2009 are back thanks to Peerindex, with quite a few top agency / agency people charts being published over the past few weeks (for example, here, here and here).
It’s a smart thing for Peerindex to push as it ties into basic human nature, especially for those of us working in this space.
Naturally, if you score well, you tend to tweet it out or share it on Facebook. If you haven’t been included, you ask to be as noone wants to be left behind (and yes, guilty as charged).
You constantly check your score against your competitors, which means going into Peerindex becomes habit forming. You use it in marketing (“we are no 5 according to Peerindex”). And the ability to create groups works a treat for clients who constantly want to know – who is the most important person I should be talking to and can you prove it?
So – want that top 50 influencer list for your industry sector? Why certainly Mr(s) Client, here’s one I prepared earlier! Complete with complete third party credibility.
The question is, is Peerindex really any more accurate than Klout or other systems out there? The other month the guys from RAAK created a fake Twitter account to (successfully) game Klout – Raak then tried Peerindex in the same experiment and found it did better…but still wasn’t perfect.
- Introducing PeerIndex: A New Companion to Klout for Social Media Influence Measurement (customerthink.com)
- The Race to Build a PageRank for the Social Web Continues (gigaom.com)
- How smart is your startup incubator? Check in on PeerSquare and find out (eu.techcrunch.com)
- My Problem With Klout Scores: Beyonce Gets a 50 – Without Ever Sending A Tweet! (disruptiveconversations.com)