A selection of EU / US smartphone stats

Feb 26, 2011 by Dirk Singer

Comscore has been drip feeding out stats from its end of year reports, the latest from ‘The 2010 Mobile Year in Review’ one (via marketing charts), shows that the US is nearing the main EU States (UK, France, Germany, Italy, Spain) in smartphone adoption.

Apparently at the end of last year there were 63.2 million smartphones in the US compared to 72.6 million in the EU5 (at 313 million for the EU5 and 307 million for the US the overall populations are more or less comparable). Looking at the individual countries, smartphone adoption in Spain, Italy and the UK is over a third – for the US it is 27%.

Comscore also weighs into the mobile website vs mobile app debate by showing that more mobile web users do go online via a browser, but the gap between browser and app use is close – you could argue its almost a tie. In the US 36% accessed the mobile web and 34% accessed applications. In Europe the numbers are 29% and 28%.

At the same time agency i-crossing has come out with an excellent infographic showing mobile browser market share by country. Note the charts are for mobile Internet market share and not handset sales, and so they by and large show Apple far in front of other operating systems (full infographic, via Paid Content)