Online newspaper reading – 97% still done on plain old PCs

Nov 15, 2010 by Dirk Singer

An excellent infographic (thanks Comscore Data Mine!) about online newspaper reading habits. It clearly shows two things – reading online newspapers is at a peak mid-day, so when people are in the office.

Some of that will be people checking out the football scores while at work, though arguably a proportion will also come from people who need to access online papers for the day jobs (e.g. a lot of FT online subscriptions are paid for by employers as expenses)

Secondly, the % of newspaper reading that happens by phone is very low – 2%. That could reflect the fact that not all papers are optimised for mobile use, and also the fact that only 1/4 of us in Europe have smartphones, which you need to make online newspaper reading a reasonable experience. As for iPads…needless to say reflecting its (still) niche status, it has less than 1% of overall views.