1/6 online retail visits ends in a purchase
The other day I talked about Comscore research showing that the UK led other European countries when it came to people visiting online retailers. Now, Nielsen has come up with a stat showing how many of those retail visits end in a sale – 1/6 – or 89 million transactions from 546 million shopping visits in August.
On average that included £156 ($252) spent on average per buyer on electronic goods and £129 on online groceries. The main reason for shopping online? “Cheaper prices” (57%) came above convenience (32%) and not wanting to deal with pestering sales staff (29%).
Separately, Interactive Media in Retail Group came out with research showing that online retail sales are likely to break £23 million ($37m) a hour on 6 December, with total online spend for November and December likely to end up being £12.4 billion.
Related articles
- Visting online retailers now the European norm (liesdamnedliesstatistics.com)
- Insights from comScore: Improve your Holiday Campaign with Free Shipping (community.microsoftadvertising.com)
- UK e-retailers gearing up for £12.4bn Christmas bonanza (v3.co.uk)
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