2663 years of online video streamed live

Sep 5, 2010 by Dirk Singer

According to research group Comscore, almost 1.5 billion minutes or 2663 years of online video were streamed live last year.   As Mark Raby of TG Daily says, that is ‘nauseatingly incredible.’

The 3.2 million views in July netted by USTREAM (the other two main players being Livestream and Justin.tv) is still fairly modest – YouTube gets two billion views a day after all.

However, people watch live video streaming for 7% longer than static clips on video sharing channels, and video streaming services are better at netting the 18-34 male gadget fanatic audience (social media being by and large female dominated).

As Comscore says, “Even without the same brand recognition as other portals and publishers, live video sites are able to retain viewers’ attention and deliver desirable audiences for advertisers.”    And as broadband speeds and penetration (as well as smartphone sales)  improve, that will if anything become even more the case.