1/4 of mobile phone users, use apps

Sep 22, 2010 by Dirk Singer

The latest chart from Flowtown: While 82% of Americans use mobile (cell) phone applications, 35% have and 24% use apps.   So – 1/4 mobile phone users actually use the applications on their handset…though there is also a gap between the no that can use them and the no that actually do.

And the most popular categories?   Pretty much what you would expect: Games (60%), News and weather (52%), Maps / Navigation (51%), social networking (47%) and music (43%).

Situations where people use their apps – when alone (71%), waiting for someone (53%), while at work (47%) – bad news bosses, and while commuting (36%).   However, over a quarter (27%) also use mobile phone apps while socialising.   A case of being bored, or actually using apps such as Google Maps, to find where you and a group of friends need to go?

For the full infographic, go here.

Related articles by Zemanta

• 1 in 4 US Adults Use Mobile Applications (kylelacy.com)
• Pew Report: Most Smartphone Users Aren’t Using Apps (dailyfinance.com)
• How Do People Use Mobile Apps? (amasv.posterous.com)