A quarter (25.9%) of consumers in the big five European Union countries (UK, France, Germany, Italy, Spain) now browse the Internet via their mobile phones. This is according to comscore’s MobileLens survey (via Marketing Charts), which shows that the rates of mobile Internet use range from 36.7% in the UK to 20.4% in Germany.
The UK also leads in the % that accessed news (36.5% compared to the European average of 29.7%) and accessed a social network while on their mobiles (23.8% vs 14.9%). It’s Italy however that has the highest rate of Smartphone users (33.6%), while Spain (56.1%) has the highest number of 3G subscribers.
It should be said that the UK figures are a little different to Ofcom’s recent Communications Market Report (summary here), which showed that only 18% of Brits access the Internet via their mobiles – however comscore’s figures come from June, while Ofcom’s report is a comprehensive year in review and so draws data from Q1.
Comscore says that the number of mobile music users has grown by 10% over the past year, meaning that there are now 54 million consumers in the UK, France, Germany, Italy and Spain who listen to music via their mobiles – or 23.8% of the total.
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- UK citizens flocking to the mobile web (v3.co.uk)
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- Why Smartphone Adoption May Not Be as Big as You Think (mashable.com)