Useful links that caught my eye:
- Virgin America: flying social media into the abyss | Econsultancy – Interesting article from Patricio Robles on econsultancy about Virgin America using Klout to offer freebies to so-called Twitter influencers to promote their new Toronto flights. Patricio says that he thinks Virgin is paying the consumer to like them, but I disagree – surely Virgin America is simply doing what travel brands have been doing for decades in terms of offering press trips, though this time it’s not journalists they are targeting but people with a large following online.
- Top 25 Facebook Games for July 2010 (social games slowly in decline?) – Inside Facebook has some interesting stats on Social Games on Facebook – essentially they are losing numbers, driven in part by the removal of 3rd party applications and other platform changes. But is the sector itself in decline?
- The third installment: From destination to integration – Digital is moving from editorial to social to integration says Norwegian digital strategist Helge Tenno. Technology is now being connected to everyday objects – Helge’s post features a film from the Betacup Project, how electronic augmentation can be added to a coffee cup sleeve
- Sites that ban you from linking to them. Still. In 2010 » malcolm coles – Links? No thanks say a range of major brands such as the Independent newspaper, Vodafone, Ticketmaster and easyJet
- Twitter’s Meteoric Rise [infographic] | The Blog Herald – Interesting infographic on the rise of Twitter compared to Facebook and MySpace