Ad shows how selective hearing can have fatal consequences

Jul 17, 2010 by Dirk Singer

To highlight the work done by People Opposing Women Abuse (POWA) in South Africa, Ogilvy carried out an experiment, which involved renting a townhouse in a suburban Jo’burg complex.

For two nights the guy they had renting the place played the drums at full tilt.   The next night he played a domestic violence recording.  No guesses which of the two got the neighbours steamed up.

According to POWA, every year in South Africa 1400 women are killed by their partners.

(Via the Denver Egotist)

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