People in their 20s and 30s and in the US most likely to blog

Jun 4, 2010 by Dirk Singer

On the back of their extensive Twitter reports, my favourite Canadian analytics firm, Symosos, has published a study of blog demographics. Highlights as follows:

Perhaps not surprisingly most bloggers are in their 20s and 30s, only 7%+ are aged 50 or more

The highest % of bloggers (29.2%) are in the US, the second most populated country in the blogosphere is the UK with 6.75% of the total

What does surprise me is the gender split.

Sysomos says that 49.1% of bloggers are women….yet this contradicts both received wisdom and the state of the blogosphere report by Technorati last Autumn, which showed that 2/3 of bloggers are male.

How did Sysomos come up with such a different result?  Is it that Syomos products only analyse blogs where there is a clear and declared biography, while Technorati’s research is more of a conventional survey (i.e one carried out and answered by humans).

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