No Internet on that handset? Not interested

Jun 19, 2010 by Dirk Singer

Or at least that’s what the majority of (US) 18-34 year old’s say according to the National Retail Federation and BIGresearch (via Marketing Charts).   51.4% now want Internet access on their mobile / cell phones, up from 44.6% in October 2009.

However, while it stands to reason that Generation Y now expects the ability to be online on the go, it is worth looking at the stat for 35-54 year olds.   Almost half (47%) now want to access the Mobile Internet – less than a year ago in October 2009 that statistic was just over 1/3.

Indeed, back in March metrics firm Nielsen found that 36% of mobile social network use is done by 35-54 year olds, 34% by 25-34 year olds and 16% by 18-24 year olds.  As I said in a post at the time, it could well be that many people aged 35+ are supplied a Smartphone as part of their jobs and so get introduced to it as a consumer tool by using it for business first.

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