You’ve got less than a week to make your YouTube video work

May 29, 2010 by

You know the received wisdom that you need time to make your YouTube videos a success, with people slowly discovering it and passing it on?  More often than not its wrong – according to TubeMogul (via Thought Gadgets) half the audience for the average online video will have come and gone within the first six days.

According to Business Insider our online attention spans are definitely getting shorter:

” In 2008, it took 14 days for a video to get 50% of its views and 44 days to get 75% of its views.”

In other words, the shelf life of the average video has now halved.  Some other stats that build on this one:

If supported by social media recommendations, people will be more engaged with your video.  Another TubeMogul and Brightcove survey found that music videos recommended on Twitter are watched on average for a minute longer.

In terms of the chances of your video becoming a huge hit with 1 million+ views, you are 6x more likely to get hit by a bus anyway

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1 Comment

  1. Eric Fontaine
    May 31, 2010

    Hi, I am the Marketing Director at HeySpread.
    Thanks for this good article.
    That is true, Tubemogul is one service.

    But you should really have a look at HeySpread for Professional Video Analytics and Video Distribution – http://bit.ly/5mD1CL. Far cheaper, with exclusive features such as YouClone (copy/paste your YouTube videos to any other platform automatically and in one shot), powerful and user-friendly interface, REST API for an easy and fast white label integration.

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