The Google Job Experiment
When ad creative Alec Brownstein wanted to get a job in agencies he hit upon a novel solution. Alec bought $6 worth of Google adwords for five US creative directors, ensuring that a personal message appeared top whenever they googled themselves.
That $6 investment resulted in four interviews (so an 80% success rate) and two job offers!
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Pretty clever. That’d be the type of person I’d want to have on my team as well.