Chatroulette marketing…actually works?!

May 13, 2010 by

This is what travel website Travelocity says after paying so called ‘chat specialists’ to surf the network that’s gained notoriety as a place where males loiter in the hope that they meet passing women on cam (and where the UK has the dubious distinction of heading the Chat Roulette ‘perv index’.)

According to Read Write Web: “During (US) office hours, the gnome “surfs” Chatroulette with the help of a Travelocity chat specialist and after hours he appears alone, holding up a sign with a clever saying of some sort about how time may be better spent traveling that chatting. For example: “Traveling from person to person doesn’t count. Travelocity.com.””

The results?  350,000 impressions and 400 conversations between potential customers and its “chat specialists.”    And not only that, the promo has attracted a fair amount of coverage in the US.   According to Travelocity, “The PR alone has totally captured the ROI.”

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3 Comments

  1. lea781
    October 30, 2010

    je pense que le site web devrait être être bloqué pour les enfants. ou sinon si ce n’est pas le cas ce serait simplement inconcient d’autoriser des ames sensibles d’avoir libre accès

  2. Conrad Montgomery
    May 30, 2010

    This is brilliant. Of course, it helps if you have a gnome.
    +1

  3. Ben Kunz
    May 14, 2010

    This is brilliant. Of course, it helps if you have a gnome.

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