When it comes to social media, most marketers still have their learner plates on

Apr 23, 2010 by Dirk Singer

The other week the ex CMO of Unilver Simon Clift talked about a lost generation of marketers aged 30-45 who had neither grown up with online media, nor who had children at home using it, but still needed to get to grips with it in the day job.

A lot of that so-called lost generation is probably represented in these charts from socialmediaexaminer.com, which show that while 91% of marketers use social media, 2/3 (65%) have just started using it.

Marketing Charts, where I got these stats from, also refers to another study by Unica, which shows a slightly different picture. That survey of ‘global marketers’ shows that while 80% are using social media or plan to in the future, only 47% do so now….in other words more than half don’t. And depressing news for those of us in Europe, while 58% of marketers in North America use social media, here it’s only 34% – so barely a third.