Twitter – less than 20% access through the web
The article was given fairly prominent billing as it goes against the grain of Twitter breaking and helping to develop news.
Instead, Venture Beat reported that Hitwise’s figures showed that “the micro-blogging site comes in at No. 39 on a list of where people go for breaking stories. Surprisingly, Facebook is No. 3 — a second victory for the site, following yesterday’s revelation that it has surpassed Google as the most visited web site in the U.S. Google News.”
Good for Facebook, but as Jay Rosen pointed out the Twitter stats are close to meaningless. Why? Because most regular Twitter users no longer access Twitter through the web using a client instead.
The figure below shows that 80%+ of users don’t update via the Twitter website – it was a TwitStat snapshot taken at 7am UK time, but it’s consistent with what TwitStat showed during the day yesterday (and peak US log-in times).
It also tallies in with figures published in Tech Crunch 1+ year ago, which showed web access at 32% – and in the past year the Twitter market has both matured more, Twitter clients themselves have become better known, and smartphone usage has increased.
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