Proof that social media DOES work

Mar 19, 2010 by

The million dollar question we (and other agencies like us) are often asked, is ‘how can you evaluate social media’ or more directly – ‘will it impact the bottom line.’

At Rabbit we’re shortly publishing our favourite 20 – free that anyone can use – social media sentiment monitoring tools, but a report published in emarketer is also useful.

According to a US study, more than half of Facebook fans (of a brand) are likely to make a purchase, while 67% of Twitter followers reported the same.

6/10 Facebook fans also said they’d be more likely to recommend the brand to friends, among Twitter users that increased to 8/10.

And the main reason people followed brands on Facebook?   To receive discounts and promotions, so though not the most creative tactic in the book, straight forward Facebook competitions and give-aways can work.

This is one of the items in this week’s Rabbit Feed newsletter – more info here!

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5 Comments

  1. Alex Rodarta
    April 18, 2011

    I assume as a webmaster you have conversed a SEO technique in presenting your blog . Very friendly site and great articles as well. I would bookmark your site on my pc because I love to come back to see your new articles.

  2. video games
    October 17, 2010

    Lovely article man, appreciate it. I love gaming.

  3. Simon
    March 20, 2010

    We’ve found it is the same as mobile services/apps as well. People need an inducement to change their behaviour and/or opt-in to marketing communications – the ability to save effort, time or money are central to this

  4. Sexy Nomad
    March 19, 2010

    Everything has an online counterpart. Traditional media has social media. Soon, the whole world will become virtual… Just a thought. ^_^

  5. Lance Puig
    March 19, 2010

    Social Media does affect the bottom line. We better start listening and learning from this, people!

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