South African blogger marklives points us to something that’s going on at the moment in South Africa.   Like the IOC, FIFA is known to come down hard on any brand making even the slightest unofficial reference to their event.

SA low fares airline Kulula.com did exactly that, producing an ad proclaiming that they were the “unofficial national carrier of the you know what.“   Despite not actually mentioning the word ‘World Cup’, FIFA apparently took umbrage at the use of a stadium image and soccer balls.

Never mind…FIFA has probably done Kulula a huge favour.    The airline has been cheerfully talking about it on Twitter, and as marklives says, thanks to people forwarding it (and FIFA’s reaction) around on blogs and Twitter, the joke will probably end up being on FIFA boss Sepp Blatter.

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