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89% of journalists use blogs to research stories
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February 15th, 2010Uncategorized‘Where do stories come from?’ asks an article on Media Post. While previous research showed that online media only accounts for 4% of what you might call ‘new news’, journalists definitely do use it to supplement and build on stories and find out additional information.
A study by George Washington University and Cision found that 89% of journalists turn to blogs for research, 65% to social media sites like Facebook, 52% to Twitter. And Wikipedia? Over 6/10 (61%) consult it.
Overall 55% of journalists thought that social media was either somewhat or very important. However, at the same time 84% said it was ‘slightly less’ or ‘much less’ reliable than traditional media.Related articles by Zemanta
- The New Media Relations (proactivereport.com)
- Most Print and Online Journalists Use Social Media for Story Research (poynter.org)
- The Information Divide: The Socialization of News (briansolis.com)
Tags: blog, Cision, facebook, George Washington University, Journalism, social media, Social network, twitter
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