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Australians the most sociable online
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January 31st, 2010UncategorizedTwo charts from the current Economist special report on social networking. First of all, according to Nielsen, “measured by hours spent on them per social-network user, the most avid online networkers are in Australia, followed by those in Britain and Italy.”
By comparison, Americans spent on average six hours a month on social networks in October, almost 3x as much as in October 2007.
Secondly, a chart that again confirms the dominance of Facebook as being for social media what Google is for search. The other day I mentioned a Reuters article questioning whether Facebook was achieving technological ‘lock-in’, becoming a default that’s difficult to shift.
As well as Google, Reuters actually compared Facebook with the introduction of the QWERTY keyboard – introduced in the 1870s as the default for keyboards, and not the best or most logical solution out there but simply the one that stuck.
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- Gangster Prisoner ‘Issued Facebook Threats’ (news.sky.com)
- Time Spent on Social Networks Increases by 82% in 2009 (rotorblog.com)
- The social network juggernaut rolls on (theequitykicker.com)
Tags: Australia, facebook, google, Nielsen, Reuters, social media, Social network, United States
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Twitter Trackbacks for Australians the most sociable online [liesdamnedliesstatistics.com] on Topsy.com February 2nd, 2010 at 03:20
[...] Australians the most sociable online liesdamnedliesstatistics.com/2010/01/australians-the-most-sociable-online.html – view page – cached Two charts from the current Economist special report on social networking. First of all, according to Nielsen, “measured by hours spent on them per social-network user, the most avid online networkers are in Australia, followed by those in Britain and Italy.” [...]
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