This presentation by Guy Haim of TBWA Digital in Tel Aiv is one of the many top ten trends / happenings of 2009 kicking around, but to my mind it’s one of the best.
Guy’s list is as follows:
1 - The Citizen Eco-Drive watch, which can be charged by any light source. With an amazing ‘light forever’ YouTube promo about Tokyo
2 - Turning pitching into crowd-sourcing, for example when London agency MovingBrands answered a London re-brand brief by opening it up to the public
3 - 10,000 sheep. Artist Aaron Koblin gets 10,000 Amazon ‘mechanical turks’ to draw him sheep at 2p a shot for an on and offline installation (as an aside check out what our friends at RAAK did with their logo and mechanical turk)
4 - Digital agency Nonsence creates a web based business in 24 hours, broadcasting the process live online, and then putting the whole thing for sale on ebay
5 - The VW campaign around the ‘fun theory’
6 - Real time BBQ (and food) - Kogi BBQ travels around LA tweeting its location to followers
7 - Kickstarter, an open funding platform for creatives. Put up your idea and ask for funds
8 - The ‘generation M manifesto’ by Umair Haque (m standing for ‘movement’, people acting with more authenticity and responsibly)
9 - First Direct putting live positive and negative feedback on its site, ‘radical transparency indeed’ (good for them for doing this, but they aren’t the 1st to do so)
10 - Welcome to ‘Now’, the new real time in communications and a simulation of ‘now’ from US cellphone company Sprint
Below, video to promote the citizen eco-watch
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