Or at least those of us in UK marketing are.   This is according to a survey by Polylooks, which offers ‘royalty free stock photos’ (hmmm).

Polykooks found that among UK marketing, PR and publishing professionals:

1 – 81% used an image without paying and didn’t feel guilty
2 – 44% download between 1-5 pics a month, while 7% even use 11+ images

To be honest, I’m surprised that this isn’t higher, plenty of us use creative commons, but others just rifle around Flickr.    Though not a UK example, one of the most notorious cases of Flickr theft comes from a US family whose online 2008 Xmas photo was used to big up a Prague supermarket.

Image (yes, from Creative Commons!) – Mundo Resink