Research firm Sysosmos (the people who recently published stats on Twitter ‘power users’) has come out with a study on online video.
However, rather than recycling the old line about how much online video is growing, Syomos looked at the extent to which bloggers use online video. That’s obviously important for the simple reason that if your viral is going to go anywhere, bloggers will have a great deal to do with it.
Not surprisingly, You Tube leads in terms of bloggers embedding videos into their blogs, with 84% using it. However, Vimeo is ahead of Daily Motion and Metacafe in second place with 8% of embeds. Vimeo (which we ourselves use) positions itself as a higher quality (in both senses of the word) video sharing channel and certainly among online influencers it does better than it does among the mass of consumers.
The best days to embed videos? Tuesdays and Wednesdays. This ties back to the fact that a lot of bloggers (present company included) will do more during the working week, and also attract more blog traffic, and much less during weekends. And again, not surprisingly, lunchtimes are peak online video times for blogs.
The US obviously leads in terms of bloggers using online video (32%), though Brazil (6.6%) beats the UK (4,4%) into second place. Purely anecdotally, I know that a lot of our campaigns have - randomly - been picked up by Brazilian sites without any rhyme or reason why that should be the case.
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