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Study shows women dominate on social networks
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November 30th, 2009UncategorizedOver the past two years there’s been a raft of research showing that women are increasingly more active than men in social media…for example last year there was the Rapleaf study showing that women tended to have more social network friends than men.
Another piece of research by Royal Pingdom confirms the trend. It shows that most of the networks that could be considered to be ‘social’ in the real sense of the word – Facebook, Twitter, MySpace and Bebo have a user base that’s 50%+ female. Networks that are arguably much more functional in the sense that you save or tag articles – Reddit and Digg by comparison have more of a male bias.
The chart below shows more detail. All in all, 53% of users across the 19 sites were female and 47% were male.
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Tags: Bebo, Digg, facebook, MySpace, online communities, Reddit, Social network, twitter
4 responses to “Study shows women dominate on social networks” 
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Interesting research. Although women use social media for its connecting purposes, they often neglect the opportunity to voice their own opinion. According to Technorati, 67 percent of bloggers are men: http://bit.ly/7iL8KR. So, keep blogging, Dirk!
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Why is 53% considered “dominating”? Sounds like it’s pretty even!
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I am in love with your articles quality. You are such a good friend that if we were on a sinking ship together and there was only one life jacket… I’d miss you heaps and think of you often.
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This post was mentioned on Twitter by Belinda Ang: Study shows women dominate on social networks ~ http://bit.ly/7b8JXL...
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[...] on March 8, 2010 Royal Pingdom, the people who the other month produced a chart showing how social media is female dominated, has released another study. This time they looked at the age distribution across social [...]
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Katelyn Mashburn December 3rd, 2009 at 06:15