One of my personal inspirations when being one of the original team that set up Cow was Andy Law’s book ‘Open Minds.’ In it, Law talked about the creation of ad agency St Lukes in the 90s, which broke the mould by truly standing for something radical - in this case the idea that the people who provide the ’sweat equity’ for an agency should also have a say in how it’s run.
The PR Warrior (Trevor Young) in Australia reminded me of that today in his post, ‘if you don’t stand for something, you are nothing.’ Trevor says that we need to create a story or narrative around brands that goes beyond the actual products - and it has to be authentic.
Trevor also posted this manifesto created by online rental market place Rentoid. Full marks to them - it’s inspirational, meaningful, devoid of corporate and brand speak, puts its people at the centre. A lot of us could learn from the sentiments expressed in the presentation!
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