Half of us search for brands after seeing them on Twitter

Nov 7, 2009 by dirkthecow

Econsultancy has details of a study that shows that half (48%) of tweeple have searched about a brand after being introduced to it on Twitter, compared to 32% across all social networks.

Econsultancy says, “If true, that’s a big deal.”   Yes it is – just like the earlier research showing that 20% of tweets are about brands it provides tangible proof that social media and Twitter engagement pays off.

The research was conducted by Performics Marketing and ROI research.  According to the results, 44% of people had recommended a product on Twitter and 39% discussed it.   Facebook ranked even higher for product recommendations, with 46% recommending brands on there.

An earlier study by Comscore similarly showed that people exposed to brand chatter on social media were significantly more likely both to search for that brand and click on search ads.

Image – Wisleywoven

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