Comments on: Will next year be "the year of location aware?" http://liesdamnedliesstatistics.com/2009/10/will-next-year-be-the-year-of-location-aware.html?utm_source=rss&utm_medium=rss&utm_campaign=will-next-year-be-the-year-of-location-aware Consumer behaviour, social media and advertising stats Sat, 04 Feb 2012 13:03:22 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Dirk Singer http://liesdamnedliesstatistics.com/2009/10/will-next-year-be-the-year-of-location-aware.html/comment-page-1#comment-964 Dirk Singer Sat, 31 Oct 2009 06:28:44 +0000 http://liesdamnedliesstatistics.com/2009/10/will-next-year-be-the-year-of-location-aware.html#comment-964 Thanks Ben! And as to what this new site is, it was purpose designed in April by my colleagues here in Cape Town and I left it dormant. I'll quickly post this weekend why I've activated it now as the old thisisherd feed has been redirected here. Thanks Ben! And as to what this new site is, it was purpose designed in April by my colleagues here in Cape Town and I left it dormant. I’ll quickly post this weekend why I’ve activated it now as the old thisisherd feed has been redirected here.

]]> By: Ben Kunz http://liesdamnedliesstatistics.com/2009/10/will-next-year-be-the-year-of-location-aware.html/comment-page-1#comment-963 Ben Kunz Fri, 30 Oct 2009 23:50:14 +0000 http://liesdamnedliesstatistics.com/2009/10/will-next-year-be-the-year-of-location-aware.html#comment-963 Mobile is the Gordian Knot of marketing. One one hand, it holds the promise to connect with people in their hands, at their location, at the exact moment they come near your brand. On the other hand, the mobile channel is used by consumers to do what they damn well please, and they'll ignore you very much. Apples has 85,000 apps? That's 85,000 ways to ignore the Google search engine ads that typically crowd your search. Egads. The tangle of promise-of-reward tied up in no-one-is-paying-attention would give Alexander the Great a headache. All of this hyperbole reminds me of a business plan from a major handset maker (whose brand name starts with "M"), about sending targeting advertising to consumers as they approached malls and retail stores. I saw it in a consulting role, and was impressed by the financial forecasts. Huge money. Would take over the market. Would rapidly change consumer behavior. Oh yes. The year I saw that plan was 1999. (Nifty new blog, by the way. You should screw up in IT more often...) Mobile is the Gordian Knot of marketing. One one hand, it holds the promise to connect with people in their hands, at their location, at the exact moment they come near your brand. On the other hand, the mobile channel is used by consumers to do what they damn well please, and they’ll ignore you very much. Apples has 85,000 apps? That’s 85,000 ways to ignore the Google search engine ads that typically crowd your search. Egads. The tangle of promise-of-reward tied up in no-one-is-paying-attention would give Alexander the Great a headache.

All of this hyperbole reminds me of a business plan from a major handset maker (whose brand name starts with “M”), about sending targeting advertising to consumers as they approached malls and retail stores. I saw it in a consulting role, and was impressed by the financial forecasts. Huge money. Would take over the market. Would rapidly change consumer behavior.

Oh yes. The year I saw that plan was 1999.

(Nifty new blog, by the way. You should screw up in IT more often…)

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