The final installment of Technorati’s State of the Blogosphere survey from last week looked at the micro-blogging service Twitter. In particular, Technorati wanted to find out what use bloggers make of Twitter, and if they don’t use it, why not?
Remember - this is a global survey of bloggers, not the general public. It’s people who are at least vaguely familiar with Twitter.
As a result, not surprisingly, 73% of bloggers use Twitter and 27% don’t. But for the quarter who don’t it’s still interesting to see that what I’d call ‘Twitter myths’ lead the reasons for non-use.
For example, 54% said they didn’t feel the need to broadcast their lives (you don’t need to), 38% said the content wasn’t compelling (you pick and choose who you want to follow), while 35% said they just don’t get it.
Among those that do use it, only a quarter (26%) are blogging less, which shows that more often than not the use of Twitter and blogs go hand in hand. Indeed, 69% actively use Twitter to promote their blog. This ties into a theme of previous posts, that Twitter is essentially a bridge to other media.
People listen to what’s said and if something breaks, they take it elsewhere.
Update - thanks to Gurukarm for alerting me to my early morning headline fail! (see comments)
{ 2 comments… read them below or add one }
"Oh Twitter, you look so good today!" "Oh, thank you blogger, so do you."
Oh, wait. You meant *complementary*, right?
Ha ha - yes I did! Bear with me, it was early when I posted this!
Though actually what you've written sort of sums it up kind of nicely…