Check out this campaign for UNICEF done by Y&R in Jo’burg. The issue of child soldiers being drafted in (or pretty much abducted), in places like Sierra Leone has received a lot of publicity over the past decade, now Y&R turned it into a mailer for corporate sponsors.
When you open up the packet, it looks like a collection of toy soldiers you might have played with yourself as a child. But on closer examination, it’s actually a collection of children reading books, riding bikes, playing soccer and so on.
UNICEF had the mailer produced to promote the fact that Africa has the highest number of child soldiers out of any continent, as well as it’s work in reintegrating them back into society.



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Hello, every one! my name is Artt Ri from ITRI Taiwan, an elite group of electronic researcher/hackers building cool tech gadgets – including a thin-paper speaker which makes real music.
We are adjacent to the world’s largest gadget labs/factories in Taiwan. We are developing cool technology to enable us enjoy better life in the 21st century. We are hardware hackers.
The fleXpeaker is the name of the thin-paper spaker. The thickness of the “speaker” is merely 0.1 centimeters. Therefore, the paper can be integrated into buildings, electric vehicles, entertainment and medical application. Cool eh?
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http://bit.ly/fleXpeaker
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Artt Ri
Usually I don't allow sales comments on here, but that one is written in such an endearing way…what the hell..go ITRI Taiwan!