This survey dates from June, but I’ve included it in case you missed it first time around, as I did.
While preparing for an interview with Rosalie Marshall of V3, I was looking for data to support the fact that a) People tweet about brands – check, 20% of all tweets are brand related. And b) that people’s favourite topic of conversation online is themselves. The conclusion being that people are highly likely to relay a personal experience – good or bad – that they’ve had with your brand.
And here we go, Oxford University Press did a study of 1.5 million tweets. The most common word in a ‘tweet’? “The.” And the second most popular? “I.” By comparison, I is the 10th most popular word in every day language.
Image – Feuillu