Had a bad experience? Chances are you’ll shout about it online

Oct 13, 2009 by dirkthecow

Not a huge surprise, but worth noting nonetheless, this Tealeaf study carried out in the UK (via econsultancy), proves that consumers are more and more likely to shout about their bad experiences online.

In particular:

• 78% share a problem in conducting an online transaction with others
• 51% have been influenced by social media in their purchases (so few?)
• 74% are influenced by negative comments they read online
• While 52% used a vendor after reading good reviews

In other words, good reviews help, but negative ones certainly carry more weight. The presentation above gives a good run-down of the stats, while the full report is here.