Another day, another survey: Ofcom shows (UK) social media ‘surge’

According to Ofcom, 38% of UK Internet users now have a profile on a social network, up from 22% in 2007.

However when you break these figures down more, that equates to 28% of all adults having a social media presence (based on UK Internet penetration of 73%).

And when you filter out occasional or once only social media users (register an account and leave), 11.5% of all UK adults and 15.5% of Internet users are very active on social networks – my definition of very active being the 41% that log on at least once a day.

In line with previous Ofcom research, TV is the one medium people would miss the most (51%), however this rate drops when you look at 16-24 year olds (39%), and those in the AB socio-economic group (42%).