The top ten virals for August

Video content distributor GoViral has released its (I assume at least partially subjective) top-ten virals of August 2009.

Top of the list is one for UK company Bensons for Beds where staff carried out a world record attempt for mattress dominoes. Bensons for Beds? I’d vaguely heard of them, but to say the least it’s not a household name.

Yet the viral has received 600k+ views, and GoViral has put Bensons for Beds above brands like Sony, Nokia and Red Bull in its viral video chart. A sign that a mixture of a great creative, the right targeting, the right timing and also a lot of luck, can really get even smaller brands the same sort of attention enjoyed by the A-listers.

The full top ten (via Marketing Charts):

1. Bensons for Beds – Mattress Dominoes, agency: Wand
2. Johnnie Walker – The Walk, agency: BHH London
3. Sony – Twilight Football, agency: Dare/OMD/GoViral
4. Inspired Bicycles – Danny MacAskill
5. Microsoft – Giant Waterslide, agency: MRM Worldwide
6. Red Bull – Times Square Pit Stop
7. MSI – Laptop Tricks
8. ABSOLUT – Differently, agency: TBWA/CHIAT/DAY New York
9. Nokia – Booklet 3G, agency: Wieden & Kennedy, JWT
10. HP – You on You Project, agency: Goodby Silverstein & Partners