Research shows: Newspapers, radio still trumpt online in terms of credibility

Good news for newspaper publishers, a US survey shows that the daily newspaper has a credibility rating only slightly below television, and above the Internet.

This study, by ARAnet, contradicts several other pieces of research along the same theme. For example, at the end of 2008, TNS found that print newspapers lagged far behind online and TV in terms of influence.

In terms of media use (my assumption is that this is a % of attention time), TV again leads with 31.1%, newspapers 19.4% (down from 23.5%), radio 19.4% (up from 16.5% which surprised me) and online 14.6% (up from 12.7%)

Source – Marketing Charts