-
Once mobile users graduate to mobile video, their smarphones take over from their PCs
3
August 4th, 2009IPhone, Mobile, Mobile phone, Palm Pre, Smartphone, Transpera, YouTube, mobile video, mobile video growth, mobile video use, mobile webAn interesting report by Transpera (via Marketing Charts) conducted in the US shows: Once someone starts graduating onto mobile video with their phone, they are hooked and use it as the main way to go online.
According to the results, 62% of mobile video users use their mobile/cellphones to browse the Internet more than they use their computers. Meanwhile, 58% of mobile video watchers get more of their news from their phones than from any other source.
To me those are fairly significant stats. It shows that the line ‘build it and they will come’, does hold true here.
After years of the mobile Internet being hyped to high heaven, people really will start using their tiny iPhone / Palm Pre screen et al more than their computer, provided (as is the case with the iPhone and its ilk), the user experience is rich enough.
Of course, the overall mobile video audience is still relatively small but it’s growing as smartphone use becomes more prevalent. According to an Allot Communications study published at the end of June, “http streaming” (ie watching You Tube, Hulu etc on your phone) now accounts for 21% of mobile data traffic worldwide – see chart below.
Overall, Allot Communications (download the full report here), found that global mobile data bandwidth use increased by 30% worldwide in Q2 2009.
3 Trackbacks / Pingbacks
-
[...] A report conducted by Transpera in the US showed that once someone starts graduating onto mobile video with their phone, they are hooked and use it as their main way to go online. According to the results, 62% if mobile video users use their cellphones to browse the Internet more than they do their computers [...]
-
[...] year a study by Transpera found that significant use of mobile video is usually a sign that someone is ‘graduating’ from using their laptop or PC to their [...]
-
[...] This is according to a study by Transpera a year ago, which showed that 62% of mobile video users use their mobile/cellphones to browse the Internet more than they use their computers. [...]
Leave a reply
Stuff from smart people
- Creative Artificial Intelligence: When software makes advertising Leo Burnett - Cultural Fuel, September 3, 2010
- what's with the ugly carpet in vegas? brandflakesforbreakfast, September 3, 2010
- how are you recognizing your fans? brandflakesforbreakfast, September 3, 2010
- Using the iPad as AppleTV Advertising Lab, September 3, 2010
- “OR YOU CAN DRIVE YOUR CAR!” make the logo bigger, September 3, 2010
- Chuck Norris has 20 votes, one for every finger and toe. make the logo bigger, September 2, 2010
- How news breaks now Twitter Media, September 2, 2010
- From The Bully's Supply Closet COUNSEL, September 2, 2010
- Tipp-Ex Bear Leo Burnett - Cultural Fuel, September 2, 2010
- Take Ivy: The Value of Tradition COUNSEL, September 1, 2010
- And the Emmy tweets to… Twitter Media, August 31, 2010
- Google use down 17%. Is tide of search going out? Thought Gadgets, August 30, 2010
- Reality within Thought Gadgets, August 29, 2010
- Stop Ingratiating Marketing: There Are Other Ways To Be Liked Consumer Psychologist, August 28, 2010
- Please vote! Only two days left!! advergirl, August 26, 2010
Social networks and mobile phones, a round-up November 5th, 2009 at 21:18