Once mobile users graduate to mobile video, their smarphones take over from their PCs
An interesting report by Transpera (via Marketing Charts) conducted in the US shows: Once someone starts graduating onto mobile video with their phone, they are hooked and use it as the main way to go online.
According to the results, 62% of mobile video users use their mobile/cellphones to browse the Internet more than they use their computers. Meanwhile, 58% of mobile video watchers get more of their news from their phones than from any other source.
To me those are fairly significant stats. It shows that the line ‘build it and they will come’, does hold true here.
After years of the mobile Internet being hyped to high heaven, people really will start using their tiny iPhone / Palm Pre screen et al more than their computer, provided (as is the case with the iPhone and its ilk), the user experience is rich enough.
Of course, the overall mobile video audience is still relatively small but it’s growing as smartphone use becomes more prevalent. According to an Allot Communications study published at the end of June, “http streaming” (ie watching You Tube, Hulu etc on your phone) now accounts for 21% of mobile data traffic worldwide – see chart below.
Overall, Allot Communications (download the full report here), found that global mobile data bandwidth use increased by 30% worldwide in Q2 2009.
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To me those are fairly significant stats. It shows that the line ‘build it and they will come’, does hold true here.