Time for a metrics overhaul

Jul 2, 2009 by Dirk Singer

Check out this excellent presentation by Norwegian digital strategist Helge Tenno, where he questions whether the way we currently evaluate and analyse web campaigns are in reality a few years out of date.

See also this presentation I put together on web metrics and the necessity of taking intuitive calls, despite the fact that this is often anathema to a lot of marketing departments.

I only wish that my presentations were as easy on the eye as Helge’s but it’s always good to have something to strive to!

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