How to promote a play: Up the number of actors

Jul 5, 2009 by dirkthecow

While looking for (Sydney agency) Happy Soliders human website video for my ‘what’s your website good for’ post, I came across this nice little case study that they put up on You Tube.

Happy Soldiers wanted to up audience numbers at Sydney’s Spirithouse Theatre Company around their production of Maurice Panychs Vigil.

Their solution? Not advertising. Instead working on the principle that people are more likely to see a play if someone is in the cast, they added 25 additional cast members a night by putting in an extra five minute scene at the start.

A great campaign – and clever use of word of mouth and human networks.