The iPhone demographic: Richer, younger, better educated than other mobile users

by dirkthecow on June 22, 2009


Perhaps not a huge surprise, but a Forrester study (via the Denver Egotist) shows that the average iPhone user is more likely to be from generation Y (DOB 1980 onwards), college / University educated and richer than other smart phone users.

Also, as you’d expect given the user friendliness of the iPhone, they are much more likely to access the Internet via their mobiles.

And - good news for employers. According to Apple Insider, “The research suggests that an employee with an iPhone could be more productive:

“Those who carry Apple’s handheld device are more likely to stay connected to their employer’s network. Workers with an iPhone also usually leave their laptop at work, suggesting the phone essentially replaces the need for a traditional full-form mobile computer.”

Images from Apple Insider.

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