Comments on: In the land of the blind, the one eyed man is King http://liesdamnedliesstatistics.com/2009/06/in-the-land-of-the-blind-the-one-eyed-man-is-king.html Consumer behaviour, social media and advertising stats Mon, 21 May 2012 10:37:01 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: As marketers do we need to practice what we preach? http://liesdamnedliesstatistics.com/2009/06/in-the-land-of-the-blind-the-one-eyed-man-is-king.html/comment-page-1#comment-1049 As marketers do we need to practice what we preach? Sun, 22 Nov 2009 14:05:23 +0000 http://liesdamnedliesstatistics.com/2009/06/in-the-land-of-the-blind-the-one-eyed-man-is-king.html#comment-1049 [...] liesdamnedlies on November 22, 2009 Something that’s been discussed at length in the past, and is also a topic on the agenda for the forthcoming Bean Cast, is the whole issue of agencies [...] [...] liesdamnedlies on November 22, 2009 Something that’s been discussed at length in the past, and is also a topic on the agenda for the forthcoming Bean Cast, is the whole issue of agencies [...]

]]> By: Steve Humphrys http://liesdamnedliesstatistics.com/2009/06/in-the-land-of-the-blind-the-one-eyed-man-is-king.html/comment-page-1#comment-848 Steve Humphrys Sat, 27 Jun 2009 20:58:32 +0000 http://liesdamnedliesstatistics.com/2009/06/in-the-land-of-the-blind-the-one-eyed-man-is-king.html#comment-848 An interesting post and discussion. I'm not sure where I sit but it needs to be aired some more An interesting post and discussion. I'm not sure where I sit but it needs to be aired some more

]]> By: dirkthecow http://liesdamnedliesstatistics.com/2009/06/in-the-land-of-the-blind-the-one-eyed-man-is-king.html/comment-page-1#comment-845 dirkthecow Fri, 26 Jun 2009 14:13:11 +0000 http://liesdamnedliesstatistics.com/2009/06/in-the-land-of-the-blind-the-one-eyed-man-is-king.html#comment-845 Hello Louise, Thank you for stopping by and adding a comment, I suspect we are actually on the same page here.<br /><br />On one hand I appreciate that there is a lot of chest puffing and hubris in this area, with an unspoken hierarchy of social media "rock stars" (a phrase I hate) being in existence. <br /><br />However on the other, surely it's completely fair enough that if you are advising clients about adopting new technology that you should at least have some first hand experience of utilising it? (and by being a blogger, you obviously do)<br /><br />To go back to David Armano's original piece, David pointed out a trend of people being elevated into 'head of social media' positions (for example with the New York Times) without necessarily having had any previous presence in this space.<br /><br />Both of us work in comms and PR and we'd scratch our heads if someone started talking to clients about their overall media strategy who had no obvious track record to show. Why should social media be any different? Hello Louise, Thank you for stopping by and adding a comment, I suspect we are actually on the same page here.

On one hand I appreciate that there is a lot of chest puffing and hubris in this area, with an unspoken hierarchy of social media "rock stars" (a phrase I hate) being in existence.

However on the other, surely it's completely fair enough that if you are advising clients about adopting new technology that you should at least have some first hand experience of utilising it? (and by being a blogger, you obviously do)

To go back to David Armano's original piece, David pointed out a trend of people being elevated into 'head of social media' positions (for example with the New York Times) without necessarily having had any previous presence in this space.

Both of us work in comms and PR and we'd scratch our heads if someone started talking to clients about their overall media strategy who had no obvious track record to show. Why should social media be any different?

]]> By: louise http://liesdamnedliesstatistics.com/2009/06/in-the-land-of-the-blind-the-one-eyed-man-is-king.html/comment-page-1#comment-844 louise Fri, 26 Jun 2009 10:45:03 +0000 http://liesdamnedliesstatistics.com/2009/06/in-the-land-of-the-blind-the-one-eyed-man-is-king.html#comment-844 Hello, surely you can have plenty of experience across a range of strategic comms planning - be interested in the opportunities of social media, and willing to explore them with your clients - without waiting years to 'prove' yourself.<br /><br />So what? I don't advise my client of a fantastically cute way to engage with potential customers because I haven't used it enough? <br /><br />Don't be daft. It's my job to think wide and encourage some creative marketing 'punts' just as much as it is to offer my more 'tried and tested' expert advise.<br /><br />For me its my clients who are the experts, they will come up with the innovations - I just need to seed the ideas. Hello, surely you can have plenty of experience across a range of strategic comms planning – be interested in the opportunities of social media, and willing to explore them with your clients – without waiting years to 'prove' yourself.

So what? I don't advise my client of a fantastically cute way to engage with potential customers because I haven't used it enough?

Don't be daft. It's my job to think wide and encourage some creative marketing 'punts' just as much as it is to offer my more 'tried and tested' expert advise.

For me its my clients who are the experts, they will come up with the innovations – I just need to seed the ideas.

]]> By: martin http://liesdamnedliesstatistics.com/2009/06/in-the-land-of-the-blind-the-one-eyed-man-is-king.html/comment-page-1#comment-816 martin Sat, 06 Jun 2009 19:08:04 +0000 http://liesdamnedliesstatistics.com/2009/06/in-the-land-of-the-blind-the-one-eyed-man-is-king.html#comment-816 Thanks, that's a great article. I left a comment over there. Thanks, that's a great article. I left a comment over there.

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